Step 3 is all about loyalty transfer and how you can work with local sports teams, community organizations, humanitarian organizations, environmental organizations, and churches (ECOs) and transfer some of the super loyalty they already have to your business. ​​

All ads, impressions, and clicks are FREE so that the ECOs can send your special offers for free, and the ECOs share in Erth’s PAY-per-SALE revenue. ​​

Once you’ve got a local network of Erth Businesses, Pete can now approach local ECOs on behalf of all the businesses; we need at least eight businesses in your area before we start this phase. ​​

And as Zig Ziggler said, give them what they want first, and what the ECOs want is revenue, something they are desperate for, and you and all the other Erth businesses are happy to give it to them out of the money their supporters spend at your business, it is the cheapest marketing ever! ​​

It comes from the 3% Erth fee, so you don’t have to pay anything extra. Plus, it all happens automatically, so all you need to do is ensure all customers have the Erth App, sell your products like you normally do, and leave Pete and the Earth System to do the rest.​​

Think of a local netball club [with] 100 parents. They can easily earn $1 per week per parent from the parent’s everyday spending at your local 8+ Erth business network via the Earth System. The netball club will earn $100 a week, that’s $5,200 a year. That’s a lot of sausage sizzles or cake stalls they don’t have to do. ​​

From your point of view, for every $100 the club earned, you and the other business will have earned a combined revenue of $16,667 so you’re doing pretty well. The whole process will happen quicker if you set up the relationship with the ECO just once, and then you get paid every time one of the ECO’s supporters sees your special offer and then comes to your business and purchases; it’s that simple. ​​

Pete can contact the ECOs in your area, but it [would] work better if you could also do so, as sometimes it may be difficult for Pete to find and contact the president or coach of the local netball club. Whereas the coach or parent of the [under-9] team could be one of your loyal customers, and if you speak to them, it all happens so much quicker. ​​

By doing it this way, you are keeping your marketing money in the local community, benefitting the local community, the local customers, and all the local businesses that are in your local Erth business network; everyone wins with the Earth System – Locally. Most importantly, you are transferring some of the ECOs super loyalty to your business by helping to fund the ECOs that your customers care about, and you can do that with every ECO. It’s not like you are sponsoring one team and alienating all the other team’s supporters; you are sponsoring all teams through the Earth System. ​​

In case you’re worried about the marketing roundabout, I don’t think they will miss $100 from their $400 million a week revenue, do you? ​​​