We help you to work with other local non-competing businesses to share customers, so all businesses and customers benefit. ​​

It is safe to assume that if you’re a local business, 90% of your customers come from within a 2-kilometre radius.​​

According to Zig Ziggler, the best way to get what you want is to help enough other people get what they want. ​​

What you want is to have other businesses send your special offers, and you accomplish that by giving the other businesses what they want first, making your business look good. ​​

Let’s assume you have a restaurant and decide to work with a hairdresser because she is motivated to grow her business. You offer to send her special offers to your customers. You send it as a trusted third-party referral. You just want your customers to get a better deal; that way, you look good to your customers with every special offer you send out from other businesses. ​​

You send – “Hope you enjoyed your meal, get 20% off at Bec’s hair, just because you are a VIP customer of Bob’s Restaurant.” ​​

It is no use offering to do that for the hairdresser if you only have [seven] customers to send it to; she will think you are on drugs, but if you have more than a hundred customers or hopefully many more on your VIP list, then she will be happy to work with you because they are all local people, does that make sense?​​

Pete will call all the local businesses in your area, and he can explain how you want to help them make more sales. But he cannot do that if you only have [seven] customers on your VIP list. He will only call those other businesses if you have a minimum [of] 100 customers on your VIP list; otherwise, it will not work. So, the quicker you want Pete to call other businesses to help get you more customers, the quicker you need to get 100 customers on your VIP customer list. Pete cannot be in your business asking people to download the Erth App; you and your team must do that. ​​

From the hairdresser’s point of view, she gets free advertising; she gets new customers; the only condition you put on it is that she becomes part of the Erth system, so customers earn Erth Points at her business, and she sends out your special offers to her customers. That way, you both benefit, as do all your customers. ​​

The hairdresser can send “Your hair looked great. Get a free entree or dessert at Bob’s restaurant on me. The tiramisu is amazing. Plus, earn Double Erth Points if you refer a friend to Bec’s hair.” ​​

She looks good to her customers because she just gave them a trusted third-party referral for a great deal. ​​

Once you’ve got the hairdresser operating, Pete can approach other businesses on behalf of your business and the hairdresser, which gives those new businesses a much bigger client base that can receive their special offers. All are on the condition that they will, in return, join the Erth Point system and send their customers your special offers so everyone benefits.​​

Once you have enough customers in your VIP customer list, Pete can call all the local businesses on your behalf, at no cost to you, to get as many of them as possible into the Erth System so they can all receive your special offers so you can grow your business. ​​

When we can get a reasonable number of businesses in your area working together to share local customers that benefits all customers and all businesses in your Erth network, you can all save money by not needing to go to the roundabout as often because most of the customers are part of the Erth System. We only send special offers for Businesses; if they are not part of the system, we leave them to donate to the roundabout every week. ​​

Plus, you’re keeping your advertising and marketing money in the local economy rather than sending it to the marketing roundabout, so the entire community benefits, including your business and customers.​​

This strategy can save you a fortune in marketing by using customer loyalty. It can help you get new customers. You only pay when the customer pays you, and you do not have to hire or train a sales team to do this for you; that’s a great deal for your business. ​​