85% of growth comes from LOYAL customers according to a study by KPMG, that implies that MOST profits also come from
LOYAL CUSTOMERS
KPMG
Hearts, minds and wallets
Six out of ten consumers say they are loyal because they feel a personal connection to a company — suggesting that companies need to appeal to customer’s hearts as well as their minds and wallets.
According to KPMG consumers want to buy from businesses they like — apart from sustainability and corporate transparency, businesses that they believe share their values.
For copies of the KPMG reports:
Erth Points is a simple to use App based system that allows businesses to share their customers values by supporting what the customer is passionate about.
Erth Points creates a low-cost way for your business to support your customer’s favourite sports team, church, or charity, while also offering Erth Points rewards to your customer.
Plus, a small part of every sale also goes to repair environmental damage through our ACNC-registered foundation (Sustainability).
Shop. Save. Make a Difference.
Download FREE Customer App to see how it works:
A system built on reciprocity.
Sending more Supporters to your business.
For example
The local Netball or Soccer team can send out a special offer from your business to all its members/supporters, whatever you want to offer maybe it’s 10% off this week only, Kids eat free Tuesday Nights or Double Erth Points on Wednesdays.
If your business works with an Environmental or Community Organisation (we call them ECO’s)
Your customer benefits
The Netball/Soccer team benefits
The Planet benefits &
Your Business gets more sales.
For copies of the KPMG reports:
Kids eat free Tuesday Nights – or – Double Erth Points on Wednesdays.
The best part is together we can support the community and the environment.
This can be as low as 3% - so from a $100 sale your business gets a return of $97 for every $3 it spends with Erth Points, and you only pay with customers that collect Erth Points. That is a 3,333% return on your Marketing spend.
For copies of the KPMG reports:
Attract and retain customers by gifting Erth points to them and their club, church or charity.
Attract customers by supporting environmental repair
Your business can send special offers directly via the App
Work with Environment and Community Organisations to share your special offers
