THIRSTY COW

Predominately known for its drought and, more recently, continuous flooding, Mother Nature constantly challenges Australia. Bushfires, floods and droughts have taken a considerable toll on many Australian farmers time and time again. It's a continuous battle.

The Black Summer

The Black Summer bushfires of 2019 – 2020 were exceptional.
The scale was unprecedented. Mother Nature’s wrath claimed 33 lives, destroyed over 3000 homes and devastated communities.
1.8 million hectares of forest and woodland areas were consumed by her intensity. According to the WWF, the loss and displacement of wildlife are around 3 billion. This figure doesn’t include insects estimated to be hundreds of billions.

Allow that to sink in

“It is ranked as one of the worst wildlife disasters in modern history,” said WWF-Australia CEO Dermot O’Gorman. In mere weeks, livelihoods and our diverse ecosystem, which the land and farmers rely heavily upon, were reduced to ash.

Our Rewards4Earth Foundation Local Cause mandate includes the Thirsty Cow initiative. We are committed to assisting Farmers and their communities in rebuilding their lives, restoring the land, and replenishing our diverse ecosystem following natural disasters that frequently ravage our vast continent. Although the bushfires have been extinguished, we Australians continue to rely on our farmers, who work tirelessly and, in some cases, require our assistance more than ever.

We have three priorities in place to assist those affected in regional Australia:

  • Immediate Need – providing shelter/housing/food/medical care/security
  • Personal Well-being – Counselling and support for mental health
  • Economic infrastructure recovery includes livestock recovery, fencing, and reconstruction.

We must do more!

To date, we have assisted the Minderoo Foundation in the Bateman Bay area by providing 97 much-needed pre-fabricated, transportable, furnished Dongas to help farmers get back on their feet, costing nearly $1.5 million.
In addition, we collaborated with the Mormon church in the Armidale and Tamworth areas to run a 6-month campaign for 50 families, providing monthly dry food hampers and weekly fresh fruit, vegetables, and meat.

The Ballata town was one of the communities Thirsty Cow assisted, and the beautiful testimonials below are from some of the Ballata School students.

Thirsty Cow’s slogan is “to give a hand up, not a handout.” We have invested in educational practices to help farmers improve and implement better, more effective farming practices. This proactive initiative is a work in progress.

The fires hit our milk-producing states the hardest. Farmers in New South Wales and Victoria suffered significant farmland and infrastructure damage. Their pastures were scorched due to the absence of La Nina, changing precipitation patterns, and severe dry weather for two years before the bushfires. The scarcity of water resources hampers recovery and regrowth. With livestock and farmland destroyed and drought threatening, the road to recovery for farmers and our valuable ecosystem will be long and challenging.

The long-term consequences of a sharp decline in biodiversity affect our ecosystems, which are critical to global food production. According to the United Nations, wildlife populations are declining globally. When forests burn, the biodiversity on which humans rely for long-term survival hangs in the balance, as forests are home to more than 80% of all animal, plant, and insect species.

The smoke has since settled, the cameras have stopped rolling, and the media’s attention has shifted to the pandemic since the devastation of the black summer fires. The generous donations from people worldwide have been put to good use, but they have been significantly reduced due to the COVID Pandemic.

We need a better way to fund these initiatives, not just donations.
We must continue our excellent work in assisting these communities as they rebuild their lands, businesses, and lives.

Our new model benefits you and the community in need. It is all done with Erth Loyalty Points.

The devastation of the farm during the Black Summer Fires.

We don't want donations; all we want is for YOU to earn Erth Points!

The Erth Points System utilises new technology that assists local businesses in gaining customer loyalty. Customers earn points that can be redeemed at participating businesses.
Customers’ chosen Charity, Church, or Sports Club (CCC) are also rewarded with Erth Points, and Erth Points are also given to our Rewards4Earth Foundation, whose goal is to help Save the Planet.

Farming is one of the most physically and mentally demanding occupations.
They are frequently performed by those we regard as proud, strong pillars of our communities. Farmers often struggle to ask for assistance as a result of this viewpoint.

The Rewards4Earth Foundation plans to be prepared for the next emergency, to help provide quick response teams to affected communities. Additionally, we are working hard to develop vital interventions as soon as possible to provide ongoing support for farmers and their communities as suicide, injury, and stress levels rise.

Earn Erth Points to help us continue our mission of saving the Planet one ecosystem, one farmer, and one community at a time.

Sources:

WWF,   Rewards4Earth Foundation, The Sunday Morning Herald, The Minderoo Foundation, 

Media supplied by the Rewards4Earth Foundation and Thirsty Cow.

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